I’ve been a BusinessWeek subscriber for at least 30 years. When I first subscribed it was often well over 100 pages in length, packed with stories that were interesting, well written and, in general factual. The current version was 68 pages.
Roughly three months ago the transition occurred. McGraw Hill sold BusinessWeek to Bloomberg for (allegedly) $5 million dollars. Seems quite low, but overall the financial magazines have suffered a tremendous contraction of revenue this last year . . . as much as 40% say some.
Over the past few months some of the better sections disappeared. Maria Bartolomo’s interviews vanished. The tech section also vanished. The last page, which for several years featured Jack and Suzi Welch responding to reader questions, also kept changing authors and subjects as it diminished in quality.
But, one of the features in the issue of December 30, 2009 really strayed. It was a crude hit piece on for profit colleges. Since Apollo and its subsidiary University of Phoenix is the largest such educational institution, the author, Daniel Golden hammered it the hardest. The article claimed that one could obtain a degree by taking one course. Throughout the article there was the theme that for profit colleges were taking advantage of military students, that for profit educational institutions were somehow evil and that degrees from for profit colleges were inferior.
I am not going to rebut these allegations. That will be done, I am sure, by many others. I do have a solid foundation to believe that these allegations are factually and conceptually wrong. For instance:
Approximately 30 years ago I was looking for a source for some specialized training for a group of engineers. After trying to interest the State universities and the community colleges, without success, I stumbled across a new, non-traditional, university. The staff there responded and within a few months the program was launched. That university is now a subsidary of Apollo, Western International University. A number of people on my staff at that time were students at WIU and at the University of Phoenix. Many would have liked to have attended the State universities but there were no programs which allowed a full time employee to obtain a degree. (I was one of these.)
Roughly 25 years ago I was invited to join the board of WIU. In 2000 I was invited to join the board of Apollo, leaving seven years later and returning to the WIU board. In 2001 I finally obtained a graduate degree because the University of Phoenix had a compressed schedule . . . tough, but compressed and on-line. And for about a year I was an instructor at WIU.
So, I have experienced the operation of one of the major for profit universities in a variety of dimensions. In addition to being a boss with students in their programs, I have been a board member, a student and a professor. In those roles I have also participated in the rigorous accreditation reviews starting in the early 1980′s. The accreditors are very tough. They too, started out thinking that for profit was some how low quality and low rigor. No longer.
So what has this to do with the hit piece in the recent BusinessWeek? They wrote about a university for which I have a long and deep relationship and understanding. The article was not accurate and was aimed at objectives far afield of the former BusinessWeek. Muckraking journalism is an approach to garner attention. It works, for awhile and for certain types of publications. It may work for the new, Bloomberg BusinessWeek. But, it will not work for their current reader base. If this continued decline in quality and theme continues, I will not renew my subscription. There will be others making a similar decision. The decline in review will continue and another great magazine will likely vanish.
Take a look at the thickness of your favorite magazine and/or newspaper. All of mine have become smaller over the past few years.